Those other luxury sneakers will fail

The Exclusive VYN Sign-Up Event

Presale Access begins April 11, 2025 — Sign up for exclusive access!

Meet VYN

The World's First Long-Luxe Sneaker

Luxury footwear as you know it, is a lie. It's delicate. It's disposable. It's gimmicky. Most sneakers are not built to last. They're built so you have to buy a new pair every year.

And, while other sneakers might wear out — VYN wears in.

We’ve combined innovation and two decades of design prowess to engineer a sneaker that’s meant to evolve, not expire.

We call it Long-Luxe, and it’s the next evolution of footwear. Welcome to VYN.

VYN Long-Luxe: Off-White

Available for Presale April 2025

VYN Long-Luxe: Black

Available for Presale April 2025

One Shoe

Many Ways

JOIN THE MOVEMENT

We're offering exclusives, gifts, and VIP access to early subscribers.

Subscribe FREE and see how VYN is defining the future of footwear.

Not for the ones who blend in, but for the ones who define what’s next.

Upgrade With Long-Luxe!

The heel and heel counter are where most sneakers break down first—but not with VYN. We’ve engineered our sneakers to be effortlessly replaced by you, extending your sneakers' lifespan with just a few simple moves. Discover how to swap out your heel counter and heel piece below.

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Limited-time Access: Sign up between March 15-31. Spots are filling fast!

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We’ve combined innovation and two decades of design prowess to engineer a sneaker that’s meant to evolve, not expire. We call it Long-Luxe, and it’s the next evolution of footwear.

Decades of Experience

Catherine Meuter and Stefan Mathys, founders of VYN have over two decades of footwear design experience.

Crafted by Italian Artisans

Each pair is made with precision and care, individually hand-crafted by our team of artisans in Italy.

Long-Luxe: This isn’t another delicate luxury item

Premium materials and our innovative heel system, all designed to extend your sneaker's life.

Scuffs aren’t flaws, they’re proof of movement

Our sneakers are built to be worn, used, and should tell a story about the steps they’ve taken.

Time remaining to secure exclusive access

Subscribe to unlock Exclusive Access

Limited-time Access: Sign up between March 15-31. Spots are filling fast!

What if a sneaker could adapt instead of expire?

That was the spark. Catherine Meuter and Stefan Mathys asked the question over a beer on a balmy summer night in 2019.

With over 2 decades in luxury footwear, Catherine and Stefan found themselves fed up with the industry's endless waste, disposability, and trend cycles built to collapse.

"We weren’t chasing disruption for disruption's sake. We were chasing longevity in luxury, a smarter design that would outlive landfills, and that made disruption inevitable."

Why? Because 90% of sneakers end up in landfills not long after they’re bought. Because the industry rarely thinks beyond next season. Because most shoes are built to be replaced.

We built a smarter sneaker that refuses to follow, we built VNY to break the cycle.

We call it LONG-LUXE.

Meet The Founders

GET A PAIR OF VYNS ON US!

JOIN OUR SMS COMMUNITY TO BE ENTERED.

VYN Exclusive Sign-Up Giveaway Terms & Conditions

1. Eligibility: The VYN Exclusive Sign-Up Giveaway (the “Giveaway”) is open to legal residents of the United States who are 18 years or older at the time of entry. Participants must sign up through the VYN email sign-up form and comply with all sign-up terms as defined by Klaviyo. Employees, affiliates, partners, and their immediate family members are eligible to participate.
2. Entry & Participation: No purchase is necessary to enter or win. One entry per person (verified by email). Duplicate entries may be disqualified. Participants must provide a valid email address and agree to receive marketing communications from VYN. Entries must be submitted between March 15, 2025, at 12:00 AM PST and March 31, 2025, at 11:59 PM PST.
3. Winner Selection & Notification: Winners will be selected through a random drawing based on the tiered sign-up order:
– Entered for a chance to , a , and a VYN Care Kit giveaway.
– Entered for a chance to , a $50 gift voucher, and a VYN Care Kit giveaway.
– Entered for a chance to attend an exclusive/private launch party and a VYN Care Kit giveaway ($180 value).
Winners will be randomly selected and notified by May 15, 2025, via email.
Winners will have 7 days to respond and claim their prize.
If a selected winner does not respond within 7 days, an alternate winner will be randomly chosen and notified.
4. Prize Details & Restrictions: Prizes are non-exchangeable and non-refundable. Gift Vouchers: Must be redeemed within 12 months from the issue date. No minimum purchase required.
VYN Launch Party Access:
• winner + one guest
• 21+ years old
• Event will be U.S.-based (location TBD).
• Prizes may be transferred to another recipient but cannot be exchanged for cash or store credit.
5. Giveaway Cancellation or Modification: VYN reserves the right to cancel, modify, or suspend the Giveaway at any time due to unforeseen circumstances, fraud, or any reason beyond its control. Any updates or cancellations will be announced on VYN’s social media channels and website.
6. Publicity & Privacy: VYN will not use winners’ names, likeness, or personal details for promotional purposes without explicit consent from the individual. All personal data collected will be handled in accordance with VYN’s Privacy Policy and will not be shared or sold to third parties.
7. Social Media & Third-Party Disclaimers: This Giveaway is in no way sponsored, endorsed, or administered by Instagram, Facebook, or any other social media platform. By entering, participants release VYN Switzerland AG, Instagram, Facebook, and all other social platforms from any responsibility related to this Giveaway.
8. General Terms: By entering, participants agree to abide by these Terms & Conditions and any decisions made by VYN regarding the Giveaway. VYN reserves the right to disqualify any entry that violates these Terms & Conditions or is suspected of fraud, spam, or abuse.
For any questions regarding this Giveaway, please contact us.